. Big Game, Big Bucks? Arizona Super Bowl Could Bring $600 Million To Valley

Big Game, Big Bucks? Arizona Super Bowl Could Bring $600 Million To Valley

Written By Marian Rosin on February 2, 2023

The impact of a Super Bowl doesn’t stop at the thud of a player tackling a player; the host city will also feel the impact. And Arizona is no stranger to the financial perks of hosting a SuperBowl. Feb. 12 marks the state’s fourth time hosting the Big Game at State Farm Stadium in Glendale. Arizona sports betting apps will be the first to experience a Super Bowl in their state.

The Arizona Super Bowl number committee’s president, David Rousseau, stated:

& ldquo, It has an unmatched exposure and economic impact on our area. & rdquo,

Enthusiasm aside, estimates vary considerably on how much hosting the Super Bowl can actually profit a city. In 2021, the NFL put that figure at $300 million to $500 million, and others have it as high as $800 million. Experts at VisitPhoenix expect the upcoming Big Game to bring in about $600 million, according to Fox 10 Phoenix.

Read More > Arizona Could See More Than $60 Million In Super Bowl Bets

Does Arizona benefit from an Arizona Super Bowl?

However, VictorMatheson, the College of the Holy Cross economics professor specializing in the economic impacts of mega-sports, painted a more muted picture in a talk with PlayInAZ. Looking back at previous host cities’ experiences, he puts the actual economic impact of Super Bowl hosting at $30 million to $130 million, most commonly around $100 million.

Some of the elements contributing to those lower numbers, according to Matheson, are:

The result of squeezing

Instead of increasing the number of guests nevertheless, hotel visitors who come to town for the Big Game push away visitors who might have otherwise checked in.

Funds from the Super Bowl does not remain in the host city.

First of all, various NFL team receive the funds. To handle the flow of Big Game business, a lot of work is imported.

For instance, Matheson suggested that an Uber driver from San Antonio, Texas, does briefly work in the Phoenix region over the Super Bowl weekend. They also spend the money in San Antonio after that. Additionally, staff members working in hotels and rental cars may receive some extra time, but they do not receive significantly higher fees over the long weekend. Profits are returned to commercial.

A family of four spending$ 10,000 on a Super Bowl vacation will leave very little of that money in Arizona. Phoenix is typically quite active at this time of year, big game or no major game, according to Matheson.

Of course, number cities have added costs, such as significantly higher costs for police extra and public transportation, which can significantly reduce revenue.

Financial effects of earlier AZ Super Bowls

Arizona has previously hosted the Super Bowl three days: 1996, 2008, and 2015. ( In 1990, the state forfeited its 1993 slot that had already been scheduled because next – Gov. Martin Luther King Day was unjustly canceled by Evan Meacham.

EricKerr claims that When Arizona hosted Phoenix & rsquo, vice president of insights and development, in 2015, it had an economic impact of$ 720 million. Through income, some of that was used to fund town, state, and state income.

His estimate is consistent with findings from an Arizona State University’s W. P. Carey School of Business socioeconomic impact review. These advantages were reported to Fox 10 Phoenix by Kerr:

  • The number of rental car facilities tripled the normal business.
  • & nbsp, the seventh-highest hotel occupancy on record, at 95 %.

Phoenix Sky Harbor Airport & rsquo saw 180, 000 passengers pass through on Monday, making it the busiest day of the post-game.

The 2015 numbers were addressed by Matheson.

There is no denying that the Super Bowl is a significant hospitality function. & rdquo,

He emphasized that the majority of the money goes to the business owners of hotels, airlines, rental car companies, etc., even though some of it remains in Arizona as a result of taxes. Phoenix still receives a small portion of the Big Game ticket sales.

In any case, financial record might not be repeated.

The 2015 Pro Bowl was held in Glendale on the Sunday before that year’s Super Bowl, but Las Vegas does host the event this time. Therefore, Super Bowl 57 & rsquo’s overall economic impact on the Phoenix region might not be significant.

In the end, Glendale’s Super Bowl 42, which was held in 2008, may serve as a warning: The city & rsquo, the mayor at the time, admitted to ESPN that it had lost$ 1 million during the hosting process.

According to Matheson, the temporary increase in local delight that comes with having may be the true benefit.

Read More: Arizona Cities To Host Plethora Of Super Bowl Events 

The biggest effect of Super Bowl altruism is

Local charities may profit from Super Bowl profit, RayArtigue of the strategic planning and marketing company Artigue Advisors noted. Through Habitat for Humanity, the NFL does construct houses or parks.

And Rousseau asserts that the tremendous impact & rdquo of hosting the Super Bowl here won’t end when the game clock runs out. In keeping with this, the NFL Foundation and the Host Committee have joined forces to create the Super Bowl Legacy Grant. It will give grants to organizations that support underprivileged populations in achieving the following goals:

  • enhancing children access to high-quality education
  • promoting availability and justice by taking positive action
  • putting efforts for recycling and food healing into place
  • enhancing the general health of the populace, with a focus on children

The NFL Foundation’s senior director and vice president of generosity, Alexia Gallagher, stated:

& ldquo, The NFL places a high priority on creating lasting memories in each of its host cities that benefit the neighborhood, both before and after the Super Bowl. & rdquo,

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Judith Rosin

Judith Rosin is a freelance writer who has been published in Upnest and Psychology Today. Rosin brings experience in the gambling sector as the senior copywriter for Isle of Capri casinos.

View all posts by Judith Rosin