ASM Global and Desert Diamond Casinos announced in August a new 10-year partnership. Included in the deal is the Arizona casino franchise’s naming rights to Glendale’s Arena.
The former Gila River Arena, a multipurpose sports and entertainment facility with 18, 000 seats, is today known as Desert Diamond Arena. & rsquo,
According to a tweet from the City of Glendale, Arizona, the new labeling rights arrangement”& rdquo” continues the success of our rapidly growing sports and entertainment district. GlendaleAZ is proud of its close relationship with the Tohono O & rsquo, odham Nation. & rdquo,
The rebranded market will receive major headlines, major advertisements, and major upgrades.
A busy upcoming year is being planned for the newly rebranded area. ASM Global has a full schedule of well-known performances planned for & nbsp.
Music and performers with the following brands may be present in 2022:
- Mr. Alan Jackson
- Waters, Roger
- Aguilar Pepe
- Ateez
Additionally, professional Bull Rider Teams may dominate the industry. Top talent is already booked for & nbsp, for 2023, and performances by Carrie Underwood and Rage Against the Machine are included.
A lot of new amenities and significant upgrades at the market will also be made possible by the collaboration. In order to gain attention and income, & nbsp, offers, and special offers are in the works.
The collaboration aims to expand the sporting and entertainment scene in Glendale.
ASM Global and Desert Diamond Hotels share a objective. The West Valley activities and entertainment district must continue to expand in order to achieve this.
Jason Oberlander, the chief commercial officer of ASM Global & rsquo, said,”& ldquo ,” with the City of Glendale. & ldquo, We are excited to advance with this new opportunity because this partnership is more than the sum of its parts. & rdquo,
He hopes that the opportunity he mentions may cause Glendale’s entertainment sector to experience a boom in sales and revenue. Oberland continued:
& ldquo, this involves much more than just changing the arena’s name. Through this new agreement, we will be able to get more than ever before in providing our guests with the highest level of entertainment experiences, which will strengthen our relationship with Desert Diamond Casinos. & rdquo,
The rebranding of the city & rsquo, s arena, according to Jerry P. Weiers, mayor of Glendale, points to a partnership that & ldquo is” a big win & tquo ,” or” the city and the district.” Weiers remarked:
Desert Diamond Casinos, owned by & ldquo, are industry leaders in the entertainment, employment, and retail, hotel and restaurant business. Andnbsp, extending their product to our Arena is a perfect fit. We are pleased with the close relationship that exists between the Tohono O & rsquo, odham Nation, and our neighborhood. & rdquo,
The agreement, according to Desert Diamond, made sense.
Tohono O & rsquo, odham Gaming Enterprise, is the owner and operator of Desert Diamond Casinos. This is the Tohono O & rsquo, odham Nation’s gaming organization.
The Arizona game brand aims to expand the Desert Diamond Casino title as well as the community as a leader in the region’s entertainment sector.
According to Mike Bean, Desert Diamond Casinos has always been dedicated to creating a prosperous West Valley area with an array of entertainment options. CEO of Odham Gaming Enterprise, Tohono O & rsquo.
It just made sense, & ldquo, to link our abilities with those of our neighbors at ASM Global and the City of Glendale. & rdquo,
The Desert Diamond Casino in West Valley & rsquo continues its multi-year expansion.
The only development strategies in the works for Desert Diamond Casinos are Arena improvements. A new resort and convention center will also be added to the brand-new West Valley game, according to future plans.
600 guest rooms, a resort, and 180,000 square feet of convention area are included in the hotel strategy.
Glendale’s$ 400 million blackjack home debuted in February 2020. but about a fortnight after opening, it instantly closed due to epidemic shutdowns. The franchise & rsquo, three other sister casinos in Arizona, and the casino both reopened in June of that same year.
The game already has a 75 000 square foot floor with the following amenities:
- five eateries
- Bingo
- 36 blackjack tables
- 48 chairs for gambling
- 400 slot devices total
The game added a physical casino in December 2021. The casino has 8 online sports betting kiosks and a lounge that serves food and beverages.
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