The Australian bookmaker, BlueBet Arizona, and the BlueWater Resort & Casino, owned by the Colorado River Indian Tribes near Parker, appear to be an ideal match, and not just because of their matching names. The two entities plan to collaborate in seeking a license to provide sports betting in Arizona.
The Arizona Department has made provisions for bettors in Arizona to access betting as early as next month, provided Gaming meets their demands. This is part of BlueBet’s broader campaign in the United States.
What is the current information on BlueBet Arizona?
A press release from the sportsbook has revealed that the Colorado River Indian Tribes and BlueBet have submitted applications for licensure. The decision on their qualification for licensure could be known as early as this weekend.
If they meet the requirements, the department may grant a license as soon as Aug. 27. If chosen, the two companies would have the freedom to begin registering bettors for accounts and initiate their marketing the next day.
The latest timeline suggests that BlueBet Sportsbook could potentially start taking bets from September 9. However, bettors should note that this is simply a target and not a legal requirement. There is no existing law that mandates casinos to commence operations by that date.
If BlueBet gets authorized and licensed, bettors might be able to wager both online and in retail stores. However, the previous announcement doesn’t provide much detail about the physical book’s features or location. Once licensing is granted, if it happens, more information should become available.
At this stage, it’s not guaranteed. The state law only provides 10 licenses for tribal casino operators. Regulators anticipate receiving more applications than available licenses, which means some applicants will only be met with disappointment.
Undoubtedly, BlueWater’s preferred choice is to use its own permit, despite potential license denial or workaround issues when collaborating with other ethnic license holders. However, Arizona is just one aspect of BlueBet’s strategy.
BlueBet & rsquo in Arizona is the first US tactic.
Furthermore, BlueBet plans to launch its live casino in:
-
- Colorado
- Iowa
- Maryland
- Tennessee
- Virginia
In addition to securing a market entry deal in Iowa and applying for a permit in Virginia, the firm from down under seems to be the most successful in Arizona.
BlueBet CEO Bill Richmond announced that the company is thrilled to announce an agreement within two months of its initial public offering (IPO). Richmond believes that Arizona, known for its sports enthusiasts, is a prime location for BlueBet to expand in the United States. Despite being a sports-centric state, Arizona has no existing operators, making it a particularly promising market. Arizona, where BlueBet has its first US presence, is expected to generate over $1 billion in gaming revenue annually and has twice the population of Iowa. This agreement signifies a significant step in BlueBet’s annual efforts to infiltrate the US market.
If approved by authorities, BlueBet plans to launch in Arizona, US. Arizona residents will be the first to engage with and respond to the app’s software, odds, and promotions. This will give them a unique opportunity to influence the product for the rest of the nation.
However, before that can occur, they need to convince AZ bettors to gamble with them more frequently than once in a blue moon.
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